Model Pamela Anderson is reportedly at the centre of a battle between UK shows I’m A Celebrity and Celebrity Big Brother as bosses try and sign the star.

Pamela, 42, is said to be keeping her options open and has not yet signed up for either show.

A friend said: “Pamela would be dynamite in either show. It’s a case of whoever comes up with the best deal.

“She loves the idea of going in the jungle and getting her red swimsuit on again.

“But Celeb Big Brother has a Baywatch link because they’ve had Traci Bingham on and she could give Pam tips.”